Our Story
Bliss was born in the vibrant heart of SOHO NYC, in 1996. Our journey began with a simple yet profound mission: to create blissful moments for families through exceptional personal care products. Over the years, we have grown from a small indie brand into a trusted name with a wealth of experience and expertise in the category.

Clean and Conscious
Our products are proudly vegan and cruelty-free. We never test on animals, and our 'free of' policy means our formulas are free from harmful ingredients like parabens, phathalates, and synthetic fragrances. We are constantly on the lookout for the best natural ingredients to ensure our products are as wholesome and gentle as possible.

Blissful Fun for the Whole Family
Bliss Baby is more than just a brand; it's a celebration of family moments. From bath time to bedtime, our products are designed to bring joy and comfort to both parents and children. We aim to make every day a little more blissful with our thoughtfully crafted personal care essentials.

Experience and Expertise
Unlike traditional indie brands, Bliss Baby stands out with its deep-rooted experience and category expertise. Our team is dedicated to innovation and quality, ensuring that every product meets the highest standards of safety and efficacy.

Join the Bliss Baby Family
We invite you to join our growing community of families who trust Bliss Baby for their personal care needs. Together, let's create more blissful moments and make every day a little brighter.

Feel free to visit our blog for parenting tips, product updates, and more insights into our journey.
Thank you for being a part of the Bliss Baby family!