As a parent, safeguarding your baby's delicate skin from the sun's harmful rays is a top priority. With so many options on the market, finding a baby sunscreen that's both effective and gentle can be challenging. Introducing the New Kid on the Block Mineral Sunscreen Lotion SPF 50—your ultimate solution for sensitive skin protection.

Why SPF 50 Matters for Your Little One

When it comes to sun protection, higher SPF levels mean more defense against harmful UV rays. Our sunscreen offers SPF 50 Broad Spectrum UVA + UVB Protection, ensuring your baby gets the maximum shield against sunburn and long-term skin damage. This level of protection is especially crucial for infants and toddlers, whose skin is more susceptible to the sun.

Gentle Care for Sensitive Skin

Babies have sensitive skin that requires extra attention. Our mineral sunscreen is formulated specifically for sensitive skin, making it ideal for children of 6 months and older (for kids under 6 months, ask your doctor). Free from fragrances, parabens, phthalates, and other harmful chemicals, it's a hypoallergenic choice that minimizes the risk of irritation and allergic reactions.

Key Features Parents Love

• 100% Mineral, Non-Nano Zinc Oxide: Provides a physical barrier against the sun without penetrating the skin.
• Lightweight and Fast-Absorbing: The non-sticky formula rubs in sheer and absorbs quickly, making application a breeze.
• Water Resistant (Up to 80 Minutes): Perfect for beach days, pool time, or any outdoor activity.
• Made with Shea Butter and Coconut Oil: Natural, plant-based ingredients nourish and moisturize the skin.
• Vegan & Cruelty-Free: Ethical skincare that's kind to animals and the planet.
• Dermatologist Tested: Ensuring safety and effectiveness for your little one's skin.
• Proudly Made in the USA: Quality you can trust with US and globally sourced ingredients.

What We Leave Out is Just as Important

We understand that what doesn't go into your baby's skincare products is just as crucial. Our sunscreen is free of:

• Fragrance
• Chemical Filters
• Parabens & Phthalates
• Gluten
• Soy & Dairy
• Mineral Oil
• Silicones
• High Allergy Nuts

The Feature Parents are Buzzing About: Non-Toxic and Free of Harmful Chemicals

In recent months, there's been a growing awareness among parents about the importance of using non-toxic products on their children. Many conventional sunscreens contain chemical filters and additives that can be harsh on sensitive skin or even harmful over time. Our sunscreen stands out because it's free of harmful chemicals, giving you peace of mind every time you apply it to your baby's skin.

Easy Application for Busy Parents

We know that applying sunscreen to a squirming baby or toddler can be a challenge. That's why we've designed our sunscreen to be lightweight, non-sticky, and fast-absorbing. It glides on smoothly without leaving a white residue, so you can protect your child quickly and get back to enjoying your day.

Ideal for Kids 6 months and older and Activities

Whether you have a curious crawler, or an active toddler, our sunscreen is suitable for children at 6 months and above (for kids under 6 months, ask you doctor). Its water-resistant formula means it stays effective even during water play, providing continuous protection for up to 80 minutes.

Make the Switch to Better Sun Protection Today

Don't settle for less when it comes to your child's skin. Choose the New Kid on the Block Mineral Sunscreen Lotion SPF 50 for superior protection that's gentle, non-toxic, and effective.